Final Storyboard for my Final Project!
Asweres to the Final questions.
Week 1
1. After Effects is an application where you can creating motion graphics and visual effects.
2. Final Cut Pro is an professional application for non-linear editing.
3. Motion Graphics is a subset of graphic design where you put typography, video, audio, and graphics. Through the use of animation or filmic techniques.
4. Saul Bass was an American graphic designer and Academy Award-winning falmmaker, who was known for his design on animated motion picture title sequences.
5. Kyle Cooper is an modern designer of motion picture title sequences. He worked as a creative director at R/GA - an advertising agency in New York and Los Angeles.
Week 2
1. The process for workflow in AE: Importing, Adjusting, Render
2. The panels and windows in AE are: Application window, tools panel, project panel, coposition panel, timeline panel, time graph, qrouped panels, and time control panel.
3. Create 2 folders in the project panel when you are importing footage; Sources and Comps. All assets are reffered to as “footage” even if they are still images, audio etc..
4. The 5 transform properties in After Effects are: Anchor point(A), position(P), scale(S), rotation(R), and opacity(T).
5. Keyframing is the way to control the actions in AE. AE will remember the value at both keyframes and animate all frames inbetween. You create the keyframes and AE all the frames in-between.
6. The three step process for animation are: Click stopwatch, move in time, and change the value.
Week 3
1. A storyboard is a series of illustrations or images in sequence to pre-visualizing a motion picture, motion graphic or interavtive media sequence.
2. The benefit of a storyboard is that it allows the user to experiment with changes.
3. 01(hour):30(minutes):15(seconds):05(frames)
Week 4
1. Project goals and objectives: Who is the audience? What does the client/organization want this project to accomplish?
2. Target audience: Who is the audience? What are their needs and expectations? What do they want the message to accomplish for the selected audience?
3. Motion Design Principles-Properties: Shape, Color, Texture, and Size.
4. The stacking order of your layers control which one who is on top of another. The stacking order doesn’t control playing order, the start and stop points of the layer controls the order in which footage is played.
5. Blending modes are ways of stacking layers to make them look cool.
6. Adjustment layer is a way to apply an effect to one layer and have it affect all the layers underneath.
Week 5
1. Title safe area: Keep text inside the title safe area (margin 10% on all sides).
2. Action safe area: Keep imagery inside the action safe area (margin 5% on all sides).
3. The valid formats for audio in After Effects are AIFF, WAV, and MP3.
Week 6
1. Seven criteria for assessing and critiquing motion graphics: Structures and composition, image and image type, symbols and symbol types, time, sound, intent, and meaning.
2. Examples of genres: Organic (artistic/photo-real textures), vector (silhouettes/solid colors), hand-drawn (paint drips/rough paper), collage (cut out magazine), film, and kinetic typography (moving text).
Nesting and Parenting
For my Typography in motion I should have used nesting because there were so many different parts. By using nesting, and made all the parts to different compositions, it would have been easier to work with it. Because when I had everything in the same composition there are so many layers.
When it comes to parenting I could have used that for my first scene, so that the seed and the word “slow” would have fallow eachother much better!
This is the commercial for Levi’s, directed by Michel Gondry.
Chemical Brothers - Let Forever Be
I picked Michel Gondry because I really like his music videos. The video that I like more than others is this one with Chemical Brothers - Let forever be. I also like the one with White Stripes - Fell in love with a girl.
Michel Gondry was born in France May 8, 1963. He is a film/video director, and a screenwriter. His career as a filmmaker began with creating music videos, and he has been making videos for Björk, Daft Punk, The White Stripes, Radiohead, Chemical Brothers, and Beck.
He has also created a lot of television commercials for Smirnoff vodka, Gap, etc..
According to the Guinness World Records 2004, Michel Gondry’s Levi’s 501 Jeans “Drugstore” spot holds the record for “Most awards won by a TV commercial”. The commercial was never aired in North America because of the suggestive content involving purchasing latex condoms.
When I look at Michel’s work I must say I think they are very eccentric, and the style is very “arty”. He takes a lot of “real things”, like people, mix them up, and rezise them. He works very much with contrast, a lot of colors, and fast moving. There is some kind of “dream-feeling” over his videos, especially this music video with Chemical Brothers. He likes to play around with objects from the real world, and manipulate them to build this fantasy dream world. There is also a lot of zooming, and size contrast between the objects in his work.
I like his visual style because it is so playful and inventive! If I have to put his work within a gengre, it would of course be the Film gengre.
Midterm project: Typography
Critique; “Vanishing Point”
If you look at the composition in this motion graphic you can see that everything is very spread over the whole stage. The author is useing the whole stage. Sometimes the graphics goes outside the screen, but that just makes it more interesting.
When it comes to images there are just a lot of diferent shapes who changes into other shapes. There are mostely balls in different sizes, and then a lot of triangels who reshapes into pyramides. The whole motion graphic is really graphic, and there are simple shapes with solid colors. It is only vector graphics without loss of details so I would say that this motion graphic goes under the Vector genre. Even if the author only is useing these different shapes it has this “3D-look”. I really think it is interesting how the author has succeed to get that look, just by plying with shapes, colors, and sizes.
Everything is very mellow, and the music works very well with the harmony in the shapes and how they are moving. Everything is very consistent and the color scheme works well with the gloomy music. Everything is kind of dark and gloomy.
The timeing when and how the shapes are moving is exactly matched with the music. I think that the author wants to show how to get that gloomy dark feeling in a very simple way. Just by useing a good sound with simple shapes and matching colors!
